Ford Figo Aspire Makes its Public Debut

Ford Figo Aspire Makes its Public Debut
Earlier showcased to media at Ford India's new Gujarat based facility in March 2015, the Figo Aspire has now been put on display in Delhi NCR for public review. The campaign, similar to the EcoSport's pre-launch one, provides people a first-hand experience of the car and a sneak peek into its features.
The campaign seems to be working in favour of the company, as within the first hour or so it attracted hundreds of people enquiring about the product. Ford India says that after Delhi, the vehicle will travel to 40 locations in 25 different cities.
Ford Figo Aspire side profile

The Figo Aspire with its premium design, class-leading safety features and advanced technologies will attract "aspirational Indians.", said Raj Sarkar, vice president - Marketing at Ford India.
Though the competition in the sub-compact sedan category is too high with players like Maruti Suzuki, Hyundai, Honda and Tata, the company believes that the Figo Aspire has the 'young appeal' that no other product in the segment has.
Ford Figo Aspire interior
Coming to the product attributes, the vehicle will be offered with two engine options - a 1.5-litre TDCi diesel and a 1.2-litre TiVCT petrol. While the former is the same that powers the EcoSport and Fiesta, the 1.2-litre petrol unit is all new. The company also reveals that the vehicle will be offered in two transmission options - a 5-speed manual and a 6-speed dual clutch automatic. However, the automatic transmission will only be offered with the petrol model.

Ford Figo Aspire rear
Key Features
6 Airbags
Anti-lock braking system (ABS)
Frd SYNC with AppLink
Device dock to store, mount and charge mobile phones
Leather seats
6-speed dual clutch automatic transmission

Ford Figo Aspire
Source: http://auto.ndtv.com/


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