Audi to launch 5 cars in next 5 months

2015 Audi Q3
Mercedes-Benz is on the offensive and has already launched 5 cars in the first quarter of 2015. In fact, the Stuttgart based luxury car maker has announced a 15 in ’15 strategy, and plans to introduce 15 new models this year. And as a response to this strategy Audi announced yesterday that they will launch five new models in the next five months. 
In India Audi has a wide range of products from the entry-level A3 sedan to the luxurious A8L. The Ingolstadt based car maker has the 2015 Q3 on the cards along with its larger sibling Q7 and the new A6 sedan. Along with these three models we also expect Audi to bring in two performance focused models – the RS Q3 and one other.  
Audi posted an overall growth of 15 per cent earlier this year by selling 3,139 units from January-March 2015 as opposed to 2,740 units in the same period a year ago. That said, in the recent past Mercedes-Benz is gradually matching Audi on the sales charts and the battle has gotten more intense than ever. And that is mainly thanks to its new generation models like the CLA-Class, GLA-Class and more recently the C-Class.  
Last year, Audi sold 10,851 units pan India to retain the title of the largest luxury car maker, but this time round with Mercedes’ 15 in ’15 strategy, they might just have to work a little harder to retain the title. Let the game begin!
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